Marjane Holding Group announced the launch of its Exclusive brand M for fresh food products, including all production chains of vegetables and fruits, as well as red, white meat, and fish.
The brand will provide fresh and high-quality products, enabling customers to find a response to their needs, following hygiene, and control conditions throughout the production chain.
Ayoub Azami, Marjane Holding Group’s CEO said, “The group has developed a sustainable way that aims to offer fresh products, by relying on a clear approach that will allow customers to identify these products and enjoy their consumption.”
Azami explained, in the press conference held in Casablanca, that this new brand’s products are supplied by the production in 600 hectares of farmland, including 380 hectares planted with vegetables, and a herd of 3,000 cows.
The same spokesperson indicated that “Marjane set the goal of supplying about 35% of its products through its new brand in the current year, and that this percentage will be raised to 60% by 2022, knowing that 100% of the beef offered in Marjane is produced by the new label series.”
The new brand M for fresh food products will be marketed exclusively in its large distribution network, as well as on E-commerce through Marjane’s online application, Marjane Holding’s CEO added.
Previously, the Group carried out a survey, targetting 1,017 people from January 20 to March 21, 2021, in order to evaluate its notoriety.
In terms of brand awareness, Marjane Holding Group, with its two brands Marjane and Marjane Market, ranked first with a rate of 68%, including 4% who cited Marjane Market. Most of the interviewed in this study attributed the large part of Marjane Group’s notoriety to its seniority, as it was founded in 1990, in addition to its large distribution network in more than 27 cities of the country.
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