The American National Basketball Association (NBA) and the French Development Agency (AFD) concluded a joint program this November 15 named “Junior NBA & AFD Basketball Experience in Morocco,” catering to Moroccan junior basketball players in the region.
The initiative, which took place at the Zenata Coastal Sports Park between Casablanca and Mohammedia, had officials of the program provide guidance in the sport for the benefit of over 3,000 young Moroccan beneficiaries.
According to the NBA and AFD’s joint statement, “the sport can be a tool to foster sustainable development and social cohesion in Morocco.”
Mohamed Amin ElHajhouj, General Manager of the Zenata Development Company (SAZ), stated that the project targeted thousands of young women and men from different regions in the country, noting that the company’s hosting of the program follows the significant impact of the sport on Moroccan youth.
The speaker stressed the importance of sports in the lives of young people and its impact on their future, calling on them to actively participate in activities similar to this program.
Keita Matungolo, director of NBA Africa, explained in a statement to Hespress AR that “the program falls within the objectives of the NBA, represented in the ample positive impact on the lives of young people throughout the African continent, including Morocco.”
Matungolo explained that “the Association aims with its partners to reach greater numbers of youth, as it believes in the power of sport to change the lives of young people.”
According to supervisors, the program includes a series of basketball training workshops to promote the social inclusion of young people in Zenata and Casablanca.
The program was originally launched in 2019 but came to an abrupt halt following the COVID-19 outbreak.
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