A new policy will be adopted by Google and YouTube starting November, prohibiting users from monetizing climate denial content on both platforms.
This policy will be applied to publishers, advertisers and YouTube creators, ceasing them from making money from content that “contradicts well-established scientific consensus around existence and causes of climate change.”
“Today, we’re announcing a new monetization policy for Google advertisers, publishers and YouTube creators that will prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change,” the documents of Google Ads stated.
The policy mainly addresses content which denies climate change. It seeks to radically omit it and stop the creators from earning advertising revenue on the content.
On 2020, US not-for-profit organisation which promotes activism on issues such as climate change, Avaaz, accused YouTube of “incentivizing this climate misinformation content via its monetization program”.
It “could turn the tide on the climate denial economy” Fadi Quran, who runs Avaaz’s disinformation project told the BBC.
Unilever’s executive vice president of global media, Luis Di Como says that the consumer goods giant believes that there is no room for any content which aim is to misinform and mislead the public on media platforms.
For Google and YouTube platforms, tackling climate change this way will help them reduce the prominence of the issue. They now strive to provide authorities truthful information, though media users search for climate-related conspiracies.
“When evaluating content against this new policy, we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim,” said Google.
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