Moroccan National Tourist Office (ONMT) unveiled Thursday in Casablanca, a new marketing plan to promote Morocco’s destination which will be deployed at the international, national and institutional levels.
Following several studies, the ONMT has developed a new brand architecture based on a segmentation of its audiences into three major categories. In addition to the historical brand Visitmorocco, dedicated to the promotion of Morocco as a destination for international tourists, the office is implementing two new brands.
These are “Ntla9awfbladna”, a brand dedicated to the promotion of domestic tourism among Moroccans (local and Moroccans of the world) and the institutional brand “ONMT” with a new visual identity and a specific strategic platform, dedicated to interactions with the professional and institutional ecosystem of the office, both national and international.
On this occasion, Director General of the ONMT Adel El Fakir, said that the Office has conducted extensive research including, market research, brand strategy, or product strategy, to put in place appropriate tools for the sector’s recovery.
“Similarly, we engaged in a process of consultation and exchange with national and international partners,” he explained, noting that “today, we are ready to resume as soon as circumstances allow.”
ONMT plans to launch, as of next week, a large communication campaign nationally, under the name “Nta9awfbladna”.
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