Morocco is repositioning its tourism investment strategy toward structured, long term projects aimed at creating value and sustainability, a senior official said at an international industry forum.
Speaking at the International Hospitality Investment Forum, Imad Barrakad, head of the Moroccan Agency for Tourism Development, said the country had moved beyond traditional expansion of capacity.
“The current phase is about creating value and ensuring sustainability, not just expanding supply,” he said.
Barrakad said attracting investment depends on three pillars: a clear project pipeline, investor support to reduce risk and competitive, stable returns.
He said Morocco was working to improve the business environment through financial and tax incentives, easier access to financing and stronger public private partnerships.
The country is also promoting new destinations beyond established hubs such as Marrakech, Agadir and Casablanca, while encouraging smaller scale and eco tourism projects.
Barrakad said global hotel brands played a key role in boosting investor confidence and enhancing Morocco’s international appeal.
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