Hotline 5757 returns as Morocco braces for Ramadan market surge

Hotline 5757 returns as Morocco braces for Ramadan market surge
AFP
Monday 16 February 2026 - 19:21

Morocco has activated its national consumer protection hotline 5757 ahead of Ramadan, as authorities and civil society groups step up efforts to monitor prices and prevent commercial abuses during the high demand period.

The toll free number, overseen by the interior ministry, allows citizens to report irregularities related to pricing, food quality and illegal practices across provinces. Officials say the mechanism is designed to strengthen field level oversight and ensure market stability.

Consumer advocates, however, say the hotline’s effectiveness depends on public awareness of Law 104.12 on price freedom and competition, which requires traders to clearly display prices for non regulated goods.

Activists stressed that state subsidized products including sugar, subsidized flour and butane gas remain strictly price controlled and any increase must be reported.

The Moroccan Federation for Consumer Protection said its nationwide network of 70 associations and 30 consumer desks will intensify mediation, guidance and monitoring efforts throughout the holy month.

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