The Institut des Hautes Études des Communications Sociales (IHECS) of Brussels and the International University of Rabat (UIR) launched a “Communication and Media” branch in Morocco for the school year 2020-2021, the two bodies announced in a press release.
This program, composed of a three-year bachelor’s degree and a two-year master’s degree, “will train the new generation of Moroccan professionals in advertising, public relations and journalism,” the source said.
According to the same source, this branch will form “versatile” profiles that can perform tasks such as executive in institutional communication, specialist in crisis communication and partnership relations, journalist, press officer, official in polling institutes, consultant in communication, internal or external communication manager, marketing officer, public relations advisor and agency consultant.
Upon graduation, graduates of the “communication and media” bachelor will continue their studies by integrating a two-year master’s degree with an UIR-IHECS double degree, and a mobility over the last two semesters at the IHECS in Belgium.
As for the master’s degree, it will offer three specialization choices to students, namely in public relations, in advertising and corporate communication and in specialized press and communication.
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