Morocco’s Consumer Protection Observatory is stepping up pressure on influencers suspected of promoting illegal sports betting, as investigations expand into online ads targeting users across the country.
The case follows judicial investigations launched by the National Brigade of the Judicial Police into sponsored content and advertising links shared on social media.
These promotions allegedly directed Moroccan users to unlicensed betting websites, a practice that is strictly banned under national legislation.
The Observatory said it is closely monitoring the ongoing investigations, expressing concern over the growing use of influencers to market illegal activities.
According to the group, several content creators are suspected of using their platforms to advertise betting services that are not authorized to operate in Morocco, misleading followers in the process.
The Observatory warned that such practices amount to more than just questionable marketing. They represent a serious legal breach, involving deception of consumers and abuse of digital trust.
By presenting illegal betting as harmless entertainment or quick profit, influencers are seen as encouraging activities that can have damaging consequences for individuals and society.
Legally, the actions under investigation may fall under multiple laws. These include the Moroccan Penal Code, which criminalizes organizing, promoting, or taking part in unlicensed gambling and betting.
They may also violate Law 31.08 on consumer protection, which bans misleading advertising and any practice that unfairly influences consumer choices or exploits their trust or lack of awareness.
The Observatory says there’s potential breaches of other regulations, such as Law 53.05 on electronic data exchange and Law 09.08 on the protection of personal data.
Moroccan regulations strictly limit betting and gaming activities to licensed institutions only.
The Observatory said that being labeled an “influencer” or “content creator” offers no legal immunity, but brings added legal and ethical responsibility due to the strong influence these figures have on public opinion, especially among young audiences.
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