Morocco was ranked 6th among the world’s best countries to visit in 2025, making it the second African country to feature, according to the travel search platform Kayak, as reported by Forbes.
The ranking features destinations that combine adventure and relaxation, considering options from wellness retreats and city exploration to leisurely, low-intensity travel.
The platform said that the kingdom offers a striking blend of landscapes and culture, from the red dunes of the Sahara to the snow-capped peaks of the High Atlas
In Fez, narrow alleys twist through the medina, past mosaic courtyards and the strong smell of leather workshops.
Marrakech buzzes with activity, from the clang of metalworkers to the calls of street vendors, while rooftop cafés overlook its historic minarets.
The platform described Marrakech as one of the best-value long-haul destinations, with flight prices 5% lower than last summer.
Along the coast, Essaouira’s sea winds move the blue shutters, and gulls fly above old, salt-stained walls, it added.
The global travel platform notes that inland villages showcase Morocco’s olive groves, argan trees, and centuries-old Berber heritage.
It describes Chefchaouen as a crowning jewel, with blue-painted streets climbing toward the Rif Mountains.
Kayak has also named Zimbabwe the top destination in the world to visit in 2025, noting that flight searches to Bulawayo have surged by over 80% on the platform, while searches to Harare have increased by 56% for summer 2025.
Lithuania came second, with flight searches up more than 105% compared to 2024. Sri Lanka ranked third, followed by South Korea, where flight searches rose 65%.
Argentina was fifth, with searches to Buenos Aires increasing by 49%, while Norway came sixth, as flight prices to Oslo dropped 20% from the UK and 11% from the US.
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