Moroccan consumers have voiced frustration as live chicken prices climbed sharply in recent days, reaching 23 dirhams per kilogram in popular neighborhoods, several dirhams above recent averages.
The increase comes despite earlier assurances from poultry professionals that summer prices would not exceed 20 dirhams due to strong supply.
Industry representatives cited multiple causes. Consumer rights advocate Redouane Zouitni pointed to surging demand from restaurants and wedding celebrations, higher feed costs, and losses linked to extreme heat.
Rising temperatures have killed flocks and reduced egg viability where cooling systems are lacking.
According to union official Abdelkrim Kadouri, supply has also been hit by lower chick numbers. Weekly output in early July fell below 9 million, compared with the 10 million normally needed, though a recent rebound may ease prices within six weeks.
The poultry federation added that costly imported feed, energy, and transport, coupled with middlemen speculation, have fueled the spike, while urging tighter market oversight.
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