The ninth season of the Chinese reality show Chinese Restaurant set a new viewership record with over 900 million views worldwide.
Filmed May 20 to June 9, 2025, in Tangier, Morocco, the season marked the show’s first trip to Africa, showcasing a blend of Chinese and Moroccan cuisine and culture.
Produced by Hunan TV, the series follows Chinese celebrities managing a restaurant abroad. This season’s location, La Terraza de la Médina in Tangier’s historic medina, became a stage for Moroccan and Chinese chefs to fuse their cuisines.
Prominent Chinese actors Huang Xiaoming, Shen Yue, and Zhai Xiaowen starred alongside Moroccan singer and influencer Dina Ottmani, who connected the two cultures.
The program featured iconic Moroccan dishes like tajines, couscous, and pastilla, as well as vivid scenes of daily life and traditional architecture in Tangier. Media experts say this storytelling drew strong interest from Chinese audiences and effectively promoted Morocco’s cultural richness and tourism appeal.
Previous seasons filmed in European cities such as Colmar, France, led to tourism surges up to 70 percent, and the Tangier season is expected to foster similar economic benefits.
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