Egyptian authorities have issued an urgent warning against a popular social media phenomenon called the “glowing turmeric trend.”
Officials state the trend encourages the irresponsible waste of large quantities of drinking water, posing a threat to the country’s water security.
The trend, which has gained widespread popularity and millions of views recently, involves filling a glass cup with water in a dark room, shining a light on it, and then adding turmeric grains that transform into “golden drops.”
While users claim it helps calm nerves, the Drinking Water and Sanitation Company in Luxor Governorate confirmed this trend irresponsibly consumes significant amounts of water, especially if repeated at homes.
Major General Ahmed Ramadan, Chairman of the company’s board, stressed that such extravagance is irresponsible and urged the public to discourage children from imitating these challenges.
He emphasized using non-potable water for such visual experiments to avoid depleting drinking water.
This warning comes amid Egypt’s severe water scarcity, a country almost entirely (97%) reliant on the Nile River for its water needs. The nation faces a rapidly increasing population, now exceeding 105 million.
Minister of Irrigation, Dr. Hani Swailem, issued a stern caution, stating that Egypt is approaching the water poverty line. He highlighted that an annual deficit of one billion cubic meters of water leads to the loss of thousands of agricultural jobs, reduced cultivated land, and increased food imports.
Swailem noted that Egypt’s per capita water share is approximately 564 cubic meters annually, nearing the water scarcity threshold. He underscored the critical need for collective action, stricter monitoring of water consumption, and increased reliance on water reuse to safeguard national water security.
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