Morocco has achieved a historic milestone in the 2024/2025 avocado season, surpassing 100,000 tons of exports for the first time, up from 60,000 tons last year, according to the Moroccan Avocado Association.
While international demand remained strong, the surge in volume led to a 21% drop in average prices, seen as a natural market correction.
The sector continues to expand rapidly, driven by rising investment and increased cultivation areas.
Beyond quantity, the season marked a leap in quality and professionalism, though some speculative harvesting delays persist.
Moroccan exporters are now focusing on price stabilization and maintaining high standards as global consumption grows. The performance reinforces Morocco’s emergence as a key player in sustainable global fruit and vegetable trade.
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