Morocco Foodex plans to open an innovative showroom in Paris to showcase Moroccan agricultural, agri-food, and fisheries products.
Designed as a concept-store that combines sales, culinary demonstrations, and discovery, the showroom aims to be a strategic tool to strengthen Morocco’s export presence in the European market, known for its high potential.
The project, led by the former Autonomous Establishment for Export Control and Coordination, will feature high-quality Moroccan food products at accessible prices and will promote the exportable offer from Morocco.
The showroom will be strategically located in a high-traffic area of Paris, easily accessible by public transport.
The showroom will cover a minimum area of 500 m², with a glass façade for visibility.
An external storage space of 200 m² will also be included. This initiative aligns with Morocco’s agricultural development strategy, “Generation Green 2020-2030,” and aims to enhance the visibility of Moroccan products on the international stage.
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