Moroccan frozen fruit exports declined sharply in 2023, mainly due to reduced sales of frozen strawberries—the country’s top export.
Challenging weather conditions, including cold spells and droughts, severely affected production.
Despite having a strong market presence, Morocco is not among Africa’s top producers of frozen fruits, with Nigeria, Ethiopia, and Egypt leading the sector.
Growing demand in Africa and Europe presents Morocco with opportunities to expand, supported by its favorable climate and proximity to European markets.
Morocco also imports frozen fruits—700 tonnes in 2024—though this is lower than Nigeria, Algeria, and South Africa.
Domestic consumption reached 2.5 kg per capita, placing Morocco among the continent’s top consumers. With changing dietary habits and rising demand for processed foods, frozen fruit consumption is expected to grow.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.