Japanese companies launched a prospecting mission in the automotive sector on Monday in Rabat, aiming to strengthen economic ties between Morocco and Japan.
Initiated by the Japan External Trade Organization Rabat (JETRO Rabat), in collaboration with the Moroccan Association for the Automobile Industry and Trade (AMICA), the Agency for Investment and Export Development (AMDIE), and the Tanger-Med Special Agency (TMSA), this prospecting mission, running until February 5, also seeks to introduce participating Japanese companies to Morocco’s business environment and the various potential opportunities in the automotive sector.
Speaking on this occasion, Hicham Chaoudri, Director of Investment at the Ministry of Investment, Convergence and Evaluation of Public Policies, emphasized the importance of this mission, which will further strengthen the relationship between Morocco and Japan, both at the level of economic players and between companies and public authorities.
Japan is currently one of Morocco’s key partners in Asia, he noted, highlighting the strong economic momentum between the two countries, particularly in terms of investment, with over 70 Japanese companies having chosen to invest in the Kingdom, mainly in the automotive industry.
This situation reflects the success of Japanese companies in the country, their confidence in Morocco’s business environment, and their willingness to continue expanding, he said.
He further noted that under the enlightened leadership of His Majesty King Mohammed VI, Morocco has established itself as a regional economic powerhouse with a modern and highly diversified economy. The country remains a particularly attractive investment destination, offering a favorable business environment.
For her part, Maria Ouazzani Chahdi, Head of the Automotive Department at AMDIE, highlighted Morocco’s progress, now recognized as a world-class hub for both investment and export.
Morocco is the first African country to have a high-speed train, linking several major hubs, including Casablanca, Rabat, Kenitra, and Tangier, she recalled, adding that the country is also connected to more than 130 cities through its 18 airports.
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