Direct flight routes set to launch between Morocco and China are expected to boost Chinese tourism to the Kingdom, with Shanghai Airlines launching its service between Shanghai and Casablanca on January 19, 2025, and Royal Air Maroc resuming its direct Casablanca-Beijing route later on in the month.
Tourism experts view these new routes as an opportunity to attract large numbers of Chinese tourists, particularly those drawn to cultural tourism, an area where Morocco has substantial offerings.
With China’s neutral political stance and a growing middle class interested in international travel, Morocco stands to benefit from a stable flow of visitors, unaffected by geopolitical tensions that often impact European and American markets.
The direct flights will save valuable travel time for Chinese tourists, who previously had to connect through other countries, such as Qatar or the UAE. This increased convenience is expected to enhance Morocco’s appeal as a destination.
These routes are timed to coincide with the Chinese New Year holiday, a peak travel period when many Chinese tourists seek cultural destinations, providing an additional boost to Morocco’s tourism sector.
Experts also note that the growth of direct air links, like those between Casablanca and Beijing and Shanghai, will contribute to the diversification of Morocco’s tourism market, especially in regions like Drâa-Tafilalet, where operators are looking to counter seasonal downturns with promotions and new offerings.
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