Morocco rises to 30th in global reputation ranking, report finds

Morocco has made strides in its global reputation, rising four places to 30th out of 60 countries in the G7+Russia ranking, according to The Royal Institute for Strategic Studies’s tenth annual report on Morocco’s global reputation.

The study, conducted between March and April 2024, assessed Morocco’s reputation across 26 countries, including key players in Europe, the Americas, Africa, the Middle East, and Asia. 

While the global landscape was marked by geopolitical tensions and economic uncertainties, Morocco managed to improve its overall reputation.

Morocco’s global reputation saw a mixed bag in 2024, reflecting both progress and challenges. While the country made strides in certain areas, its overall standing remained relatively average.

In the study that was conducted across 26 nations, including key players in Africa, Europe, and the Americas, Morocco’s reputation index was measured at 50 out of 100. 

This rating positioned Morocco in the middle tier of the G7+Russia group, surpassing several major economies and geopolitical powers.

Morocco’s reputation was particularly robust in Egypt, Australia, China, Germany, France, Mexico, the United Kingdom, and the United States. But it faced a less favorable perception in Israel, Spain, Algeria, and Turkey.

Domestically, Morocco’s reputation experienced a notable uptick, with citizens expressing increased satisfaction with their country. 

This positive trend aligns with the government’s ongoing initiatives to bolster the nation’s image and foster a sense of national pride.

The data also reveals that Morocco’s reputation has been on a steady upward trajectory since 2015. 

But recent years have witnessed a slight deceleration in this progress, particularly in areas such as “level of development,” “institutional quality,” and “ethics and responsibility.”

One significant factor contributing to Morocco’s rising international profile has been its remarkable success in sports, notably in football. 

The Moroccan national team’s historic run in the 2022 FIFA World Cup catapulted the country onto the global stage.