Essaouira has been named the second most trending destination for 2025, with a remarkable 724% increase in search interest from German tourists compared to 2024, according to the Bavarian newspaper “Münchner Merkur.”
“Visitors to Essaouira can enjoy ideal surfing conditions, a picturesque medina, and delicious dishes made from fresh fish,” the report adds.
The report also highlighted that Morocco will co-host the 2030 FIFA World Cup with Spain and Portugal, presenting a significant opportunity for the country’s tourism sector.
According to a Skyscanner study showcasing the most sought-after destinations for German travelers in 2025, “off-the-beaten-path locations are gaining popularity.” Essaouira ranks second, following Reggio Calabria in Italy (+747% searches), and is followed by Siem Reap in Cambodia, which ranks third (+294%).
Additionally, Agadir has been recognized in a similar ranking by Skyscanner, reported by Merkur, for its drop in flight prices. Ticket prices for Agadir, described as “an old fishing village attracting travelers with its golden sandy beaches, perfect surfing waves, and desert excursions,” have fallen by approximately 34%, according to the Munich-based newspaper.
Leading the list of destinations that have seen price reductions in flights are Kaunas, Lithuania (-41%), Luxor, Egypt (-40%), alongside Agadir and Kahului, Hawaii (-28%).
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