Digital platforms continue to assert their hold on the Moroccan media landscape despite their nascent nature, with Hespress leading the way thanks to a notable weekly reach, according to recent data released by the Reuters Institute for the Study of Journalism.
As an e-newspaper offering comprehensive coverage of local and international news, Hespress dominates the online media sector, with “weekly usage” reaching 47%.
In addition, 34% of users log on to the site at least three days a week. This leadership is followed by other players, but at a notable distance.
In second place is “2M en ligne”, with 28% weekly usage and 21% visiting at least three days a week. “Al Jazeera en ligne” comes third with figures of 25% and 18% respectively.
Other media such as “Al Oula en ligne” (21% for weekly use and 14% for use at least 3 days), “Hibapress” (21% and 11%), and “Medi 1 TV” (18% and 11%) follow in the ranking.
“Le360” and “Medi 1 Radio en ligne” show weekly usage of 17% and 10% respectively, with three-day-per-week frequencies reaching 9% and 6%.
Closing off the top 10, we find “Other foreign online media” (10% for weekly usage and 3% for usage at least three days) and “Le Matin online” (9% and 4%).
This digital dominance is all the more striking given that, despite the rise of social platforms (60%), online media remain the preferred source of information for most Moroccans.
In Morocco, overall trust in news sources is relatively low, with just 31% of the population indicating confidence in listed institutions.
However, certain brands stand out with higher levels of trust: Medi1 TV and Medi1 Radio are trusted by 68% and 65% of respondents, respectively, while Hespress enjoys a 63% trust rate, placing it in 4th position, according to the ranking. “2M” completes the top 5 with a trust rating of 60%.
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