Morocco aims to increase tourism by an 80% increase in tourist arrival by the end of the decade, driven by co-hosting the FIFA World Cup in 2030, Morocco’s Minister of Tourism and Handicrafts, Fatim-Zahra Ammor said in an interview with Bloomberg.
“The new objectives are quite a big challenge,” she said, and the minister said that adopting a “whole ecosystem” is needed to ensure they are met.
The plans target the co-hosting of the 2030 World Cup with Spain and Portugal as “a formidable opportunity” to develop tourism, Ammor said.
Last year, Morocco started doubling the number of foreign flights to the kingdom and struck a deal with Ryanair Holdings Plc. The agreement aims to bring the number of tourists flown by the Irish airline to Morocco to 10 million by 2027, according to Ammor.
Ammor stated that authorities are currently collaborating with several other carriers to achieve growth targets for 2030 but declined to provide further details.
Royal Air Marostill plans to acquire 150 new aircraft by 2037.
The Moroccan Investors Abroad Club is planning to organize investment convoys to a number of European countries to attract investment to the Kingdom, as part of preparations for the 2030 World Cup finals.
Hespress sources explained that the investment convoys are expected to start from the Parisian suburb of Pontoise in France in April, and will head to Belgium in May, and then to the Netherlands and Germany.
The investors will be linking investment in the sports and tourism sectors to the Kingdom’s national development.
In 2024, Morocco surpassed the 100 billion dirham threshold in tourism revenues, reaffirming the sector’s pivotal role as a major foreign currency generator for the country.
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