The Moroccan National Tourism Office (ONMT) is set to participate in the 44th International Tourism Fair (FITUR), scheduled on January 24-28 in Madrid, with a special spotlight on Tangier and Ouarzazate.
Led by Adel El Fakir, Director General of the ONMT, a large delegation representing public and private sector operators is taking part in this show, considered a “must” in the agenda of major international trade fairs.
The main tourism players operating in the Iberian markets will be there, with some 150 tourism professionals from all Moroccan regions, as well as the national airline Royal Air Maroc. For this edition, the spotlight will be on Tangier and Ouarzazate in a dedicated 130m 2 space, highlighting the assets of these two cities and their development potential.
At FITUR, the Moroccan Trade Office will be rolling out its new Morocco Pavilion concept, recently unveiled in London. With a privileged location and a modern, inspiring layout that highlights the authentic, outward-looking positioning of Morocco as a destination, this pavilion is in line with the innovative deployment of the “Morocco – Land of Light” brand.
According to the ONMT, the Spanish market will lead the way in terms of growth and recovery of tourist flows in 2023. By the end of November 2023, 2.8 million Spanish tourists had visited Morocco, up 38% on 2022.
Air capacity increased by 14% this winter 2023-24, and prospects for summer 2024 point to an 8% increase, with new air services starting next April, such as the direct Zaragoza-Fez, Zaragoza-Ouarzazate, Murcia-Marrakech and Tenerife-Marrakesh routes.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.