Facebook and Instagram users in Europe will be able to buy subscriptions to use the social networks without being tracked for targeted advertising from next month, Meta announced Monday, to comply with tougher EU rules.
Tech titans now face a growing European Union legal arsenal, which was designed to curb how they do business online and demands better privacy protection for users.
Firms like Meta use user data to serve highly targeted ads, and they have struggled to comply with the strict rules of the EU’s 2018 data privacy regulation (GDPR).
Europe has hit Meta with huge fines over privacy and how it uses European users’ data.
From November European users can subscribe for a fee of EUR9.99 a month on the web, or EUR12.99 on mobile phones using iOS and Android systems, Meta said.
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