The “Morocco Handmade” label had excellent results for the importing markets, exceeding a 85% awareness rate according to the Market Intelligence system.
The Ministry of Tourism, Crafts, and the Social and Solidarity Economy established a market intelligence system to track consumer demand and global market trends in the field of crafts.
The Market Intelligence tool has made it possible to analyse customer feedback and opinions in-depth regarding their purchases of Moroccan crafts on the e-commerce sites.
The findings, which included more than 2,500 verified purchases, show an 89% overall satisfaction rate.
“Our objective is to enable craftsmen to continually improve their products, to strengthen the attractiveness of our craftsmanship, better meet the expectations of international customers, and increase our exports.” According to Fatima Zahra Amour, Minister of Tourism, Crafts, and the Social and Solidarity Economy.
Moroccan Zellije stands out as the most mentioned and praised product among Moroccan handcrafted goods with the “Morocco Handmade” label.
The biggest percentages of positive references are given to intrinsic qualities, such as heritage and artistic value and design, with 100% and 96%, respectively.
Delivery times, raw material quality (92%), color (91%), product quality (87%), and price (84%) are closely behind them.
The Market Intelligence system enables the tracking and evaluation of the results of communication operations carried out through digital media.
It reached 3 million people in Morocco between April 1 and June 30, 2023, more than 1.5 million individuals in Europe, and over 1 million people in North America.
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