The first trade event will take place in Safi from June 20 to 21, 2023, under the slogan “Digitization as an essential lever for upgrading the commercial sector.”
The forum is being hosted in Safi on National Trader Day, in the city of culture and arts.
The Forum emphasizes the importance of the Moroccan merchant as a key player in growth as well as the trade sector as one of the foundations of the national and regional economies.
This event demonstrates the value of digitization as a necessary tool for the modernization of commerce.
Morocco’s trade industry is undergoing qualitative changes due to the advancement of digital technology and the broad use of electronic commerce.
The trade sector is the largest employer on a national level, with a 7.9% contribution of the GPD and more than 1.5 million employees, which stands for 15.2% of the working population in Morocco.
More than 85% of all transactions in the trade and distribution sector are done for convenience.
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