A luxury electric SUV with a Moroccan design and identity will be developed and released by Atlas E-Mobility Group, an Anglo-Moroccan corporation, by 2026.
The corporation will advertise the automobile across Europe, Africa, and the Middle East in order to draw in middle-class buyers, according to information published by the British “Autocar” website, which focuses on advancements in the automotive industry.
CEO and co-founder of the company, Mohammad Yahya El Bakkali, told the aforementioned British media that the electric car will be simple but practical, as it will provide the technologies that the consumer actually needs and get rid of anything unnecessary.
While providing the infrastructure for charging electric vehicles before the product is out, the company hopes to compete with the electric automobiles that are now on the market, which range in price from 50 to 60 million centimes.
The company’s founder claims that all of Atlas E-Mobility’s manufacturing and production will take place in Morocco in order to benefit from the country’s cheap labor, electricity, and access to raw materials, as well as from the availability of a car supply chain in the kingdom due to already established businesses like the French Renault.
In the same context, Morocco’s minister of commerce and industry Ryad Mezzour declared that Morocco aspires to produce a million cars per year, highlighting that it made 480.000 in 2022 and that the production capacity of the Moroccan automotive platform currently reaches 700,000 cars per year.
In the statement, which was made public on Tuesday during a meeting of the chamber of councilors, the minister explained that these outcomes are the result of 20 years of labor from 160 factories and 220.000 employees, 15,000 of whom are engineers engaged in the production of new, high-quality cars.
Additionally, it was decided that the industry sector will receive an investment of MAD 53.6 billion yesterday during the first National Investment Commission meeting held under the new Investment Charter, which was presided over by the Head of Government Aziz Akhannouch.
Morocco is making attempts to advance in the automotive sector, particularly when it comes to electric vehicles. Some of these efforts include investing in production facilities and intending to establish an electric battery gigafactory.
The country is the largest market for Renault in Africa, and the French multinational automaker has already declared it will produce the first totally “Made in Morocco” electric vehicle.
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