The city of Kelaa M’Gouna in the province of Tinghir is getting ready to host the 58th edition of the International Exhibition of Perfumed Roses from April 26 to 29 under the patronage of King Mohamed VI.
The event’s main theme this year is “Generation Green Strategy: The Industry of the Perfumed Roses, a Lever for Local Development.”
The yearly celebration of the fragrant rose, a symbol of Kelaa M’Gouna and the second-oldest festival in Morocco, has boosted the local economy by drawing attention to the area’s resources.
According to the event’s official website, a variety of events will be presented over the course of four days, including scientific seminars and round tables hosted by experts, researchers, and academics who will talk about different outlooks for the future of the perfume rose business.
Additionally, cultural and artistic events will be scheduled to highlight the natural resources, agriculture, and tourism of Kelaa M’Gouna, fostering the growth of local industries like that of the perfume rose while utilizing human and financial resources to advertise this product.
With this event, the region’s potential will be pointed out, stakeholders’ roles in the rose industry will be strengthened, the goods of small producers will be marketed, and collaborations and exchanges between stakeholders will be encouraged.
According to the ministry of agriculture, fisheries, rural development, water, and forests, the perfume rose has significant economic, social, and environmental significance.
It is admired all over the world for the high quality of its water, essential oil, and different products that are developed from it. Rose de Kelâa M’gouna-Dades and Rose Water of Kelaa M’gouna-Dades are currently two Protected Designations of Origin (AOP).
Between 2007 and 2019, the cultivation of the perfume rose grew its perimeter by 14% while its production climbed by 1.4 times.
Its capacity is currently 3,900 tons. Furthermore, its exports have also increased. In contrast to less than 3.5 million ten years ago, they now represent more than MAD9.2 million, registred in 2019.
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