The sixth edition of “Les Imperiales,” an annual gathering of specialists in communication, marketing, digital, and media, will take place from May 8 to May 12, under the theme “Breaking Boundaries- A Matter of Mindset.”
After six weeks of study, the Science and Ethical Committees of this edition chose the modern theme to promote Morocco as an important “brand territory” with significant potential and ambitious goals.
High-level national and international experts are invited by Les Impériales 2023 to continue the work that has begun during the previous edition.
The focus of the event this time will be on accomplishments, such as Morocco’s participation in the FIFA World Cup, as well as obstacles to national or international business aspirations in Morocco.
Anouar Sabri, head of Les Imperiales association, said that “Beyond our communication ecosystem, Les Imperiales has established itself over the years, as the gathering of all those who want to be actors in the development of Morocco and not only that of our sector.”
This year’s edition has a new goal and a new structure. Les Imperiales 2023 is launching the “Casablanca Conference” as a side event aiming to highlight the economic capital’s potential to connect international actors in the fields of communication, brands, and business.
In addition, a brand-new forum for discussion will be established under the supervision of the “Morocco Tomorrow Initiative,” a top-tier think tank formed within the Les Imperiales, whose work started in December 2021 and feeds the need to reflect on the Moroccan Brand.
The event’s inauguration will be conducted through a showreel in cinema Megarama.
The second day will have an inaugural expo, and the following days will know some keynotes, panels, and workshops, leading up to the event’s closing ceremony.
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