In a recent poll, over 89% of professionals in the Middle East and North Africa region stated that they intended to do more freelance work in 2023 as the demand for their talents increased and businesses looked for cost-effective options to finish projects before the deadline.
The poll, conducted by Bayt.com, revealed that the top motivations for taking on freelance work are making more money (45%), exploring other professional prospects (25%), gaining new skills (21%), and doing what they enjoy (10%).
The survey highlighted that Digital Marketing (37%) and Information Technology (16%) will be the fastest-growing industries for freelancers in 2023.
86% of participants said their organization intends to hire freelancers in 2023.
The top qualities that freelancers must have, according to the research, are time management (36%), communication skills (24%), the ability to promote themselves (21%), leadership (12%), and attention to detail (8%).
Ola Haddad, Director of Human Resources at Bayt.com says: “Freelancers are one of the fastest growing segments in the Middle East market and this has been boosted by the pandemic. Our latest survey conducted among MENA professionals shows that time management and communication skills are most desired in freelancers and online job sites remain the most important digital touchpoint when it comes to finding freelance work.”
The poll also assessed attitudes of the Middle East freelance employment market, with 86% saying their organization plans to hire freelancers in 2023 and 78% saying their company offers a full-time job to the freelancer after completing a project.
Respondents mentioned numerous advantages of hiring freelancers for the company from the perspective of an organization
According to the survey, freelancers are better at delivering under tight deadlines (44%), they are useful for contingency planning between hires (20%), using freelancers is cost-effective (18%), and freelancers give extra help for small teams or departments (17%).
According to respondents, the challenges of freelancing include a lack of work security (53%), lower compensation than full-time positions (22%), a lack of supplemental perks (12%), and less opportunities for advancement (13%).
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