‘Morocco Tomorrow’ by Les Imperiales association returned to Casablanca for a fifth edition to celebrate the professions of marketing, communication, and media.
Les Imperiales brought together professional actors in these sectors to give them an opportunity to discuss and debate themes of their interest.
This year’s edition focused on brands, culture, talents, and technology.
The opening ceremony took place on September 21, with the presence of the minister of higher education and innovation Abdellatif Miraoui and Ryad Mezzour, the minister of industry, as reported by local media.
The event will end with an award ceremony. The ‘star’ award is given after the decision of a multidisciplinary ethics committee to ensure that the winner complies with the principles of Les Imperiales.
A panel entitled ‘Made in Morocco’ knew the participation of the minister of industry, Ryad Mezzour, Nadia Rahim a director of brand and communication and Mohamed Bachiri, Renault Morocco’s director.
‘Morocco Tomorrow’ started on the 19 and will end on the 23.
The association praises the efforts made by Moroccan agencies despite being heavily affected by the Covid-19 pandemic.
International actors participating in the event had the chance to discover great Moroccan experts in the marketing communication and media field.
The event established itself among professionals and became a very long-awaited opportunity with each edition.
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