Digital nomads, companies eyeing Morocco as current best destination

Morocco’s attractiveness as an affordable destination for digital nomad workers and companies is increasing, in light of rising living costs across the globe, according to travel online magazine Skift.

With the advent of remote work, “nomadic workers” are increasing in numbers and are looking for the most affordable country to settle in.

After the pandemic crisis, Europe has become expensive, as price spikes are also enticing digital nomad companies to consider establishing their portfolios in North Africa, specifically in Morocco, a destination that they describe as affordable.

Morocco is the new destination for these workers and digital companies, namely Selina, a Panama company that provides guests with places to stay, travel, and work abroad indefinitely, who is banking on the Kingdom’s potential to expand its international brand.

“Morocco’s been on our radar pretty much since day one,” stressed Ariel Levinsohn, Selina’s Vice president of Global Brands and Creative.

Levinsohn considers this as an opportunity for “a fast-paced expansion,” compared to Europe, adding that they are “looking at a very big portfolio for Morocco,” believing that “it’s a top destination for our audience, and tourism is going to explode there.”

American company Outsite, a brand serving the segment of flexible remote workers, has too the intention to expand its plans in the North African Kingdom, according to Skift.

“Morocco was high on a list of member surveys,” said Emmanuel Guisset, Outsite’s co-founder and CEO, adding that “It’s become a bit of a hub for nomads, because it’s very accessible, and it’s much cheaper than any country in Europe. It’s a super interesting country, and it’s just going to get more popular.”

In addition to the 45 properties, the American brand will target more locations in the country, including Essaouira, according to the same source.

“Companies can hold offsites or retreats, or offer an outsite membership and credit to attract and retain talent. That will be a big area for us,” added the Belgian CEO.

Through its strategic position, Morocco will become the brands’ gate to reach multiple African countries and to allow their aggressive expansion plans, especially after the decrease of COVID-19 cases.

“We’re keeping our eyes on Cape Town in South Africa, and Kenya could be interesting, as it has a bit of a startup hub,” confirmed Guisset to Skift.

This opportunity will help the Kingdom overcome its own emerging nomadic workers culture, as increasing numbers of Moroccan active professional seem to ver towards the remote option.