The Moroccan National Tourism Office (ONMT) and the National Confederation of Tourism (CNT) signed a convention on Friday in Casablanca, detailing strategies for several key aspects of the recovery, concerning the attractiveness of the sector and domestic tourism and innovation.
Among the main initiatives of this convention is the creation of two Task Forces aimed at strengthening the presence of the destination Morocco among international travel influencers, says a joint statement of the ONMT and the CNT.
Task Force International Competitiveness’ mission will be to meet the markets to reassure and regain the confidence of international operators.
Task Force Product will highlight the levers to raise Morocco to the top ranks of competitive destinations at the international level both for golf, MICE, cruises, water sports, nature, and hiking among others.
“The revival of tourism requires a general and harmonized mobilization of all the forces of the sector, since this partnership symbolizes the willingness of the Office to work hand in hand with all tourism operators so that we take up this challenge together,” said Adel El Fakir, General Director of the ONMT, quoted in the release.
For Hamid Bentaher, President of the CNT, “this new partnership will support tourism actors in order to strengthen the Moroccan competitiveness. We are laying the groundwork to forge a more resilient, more creative industry, better able to meet the challenges of recovery.
This partnership will also allow both parties to unify their efforts in order to form a strike force vis-a-vis international competition and to initiate the challenges of the revival of the tourism sector at the national and international levels.
The Office and the Confederation are also committed to working to strengthen domestic tourism, by pooling their expertise to develop innovative and practical solutions to problems related to distribution.
Finally, the ONMT’s mission is to support the digitalization of the sector by training newly digitalized operators in digital marketing and raising awareness of the importance of Big Data and web presence.
The Office is currently relentlessly pursuing its efforts to support and federate the Moroccan tourism players and to create synergies between institutions and professionals in order to accelerate the growth of the tourism sector.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.