Polish lighting giant LUG, a major European manufacturer of professional lighting solutions, is establishing a branch in Morocco, scheduled for February 14.
According to a press release published in Warsaw, LUG’s board of directors endorsed the decision to open a branch in the Kingdom based on the letter of investment intent signed on January 21 in Zielona Gora, about 453 km west of Warsaw, by Moroccan Ambassador Abderrahim Atmoun.
The opening of this unit is slated for February 14, explains the President of LUG, Ryszard Wtorkowski, who explains how “Morocco is one of the strategic priorities of his group due in particular to its stable economic situation, the high quality of its infrastructures and the large number of projects in which our products could potentially be used.”
As a representative of LUG Light Factory, LUG Morocco will also expand into Africa.
“The objective of the Moroccan branch will be the establishment of commercial activities in the field of professional LED lighting solutions in the Kingdom and in African countries,” specifies the press release.
A letter signed by the company’s Board of Directors on January 21 confirms LUG’s intention to participate in a joint venture to produce electrical equipment in Morocco.
An LUG delegation is expected in Casablanca this week to meet with Moroccan partners, in an effort to establish a multifaceted and fruitful partnership, according to the same source.
Polish economic mission expressed interest in Morocco’s investment opportunities after visiting the country in September 2021. This led to the Polish group deciding to establish itself in Morocco.
A delegation from the Moroccan embassy in Warsaw visited Casablanca, Laayoune, and Dakhla, two cities in the southern provinces that are experiencing significant economic growth and offer exceptional opportunities for foreign investment.
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