The Moroccan Delegate Minister in charge of Digital Transition and administrative Reform, Ghita Mezzour, launched the “MoroccoTech” brand this Friday, January 14, in a move to internationally promote the domestic digital sector.
The launch meeting for the new brand is organized in a hybrid format, with both in-person and remote presence, and was broadcast live throughout its eight-hour duration.
In an introductory video played at the start of the meeting, MoroccoTech is described as part of the new “Made in Morocco” brand. The video stated that the country is “powerful in terms of the automotive industry sector, has large solar energy plants, progressive reforms,” making MoroccoTech one of the best digital platforms in Africa, which will work to build an inclusive, sustainable, human-centered, and digitalized future.
Ghita Mezzour said that “the digital economy is worth trillions of dollars worldwide, it is a big economy much bigger than oil, gas, and automotive industries, not by its revenues, but because of its ability to improve our lives.”
The Minister highlighted tech’s important role during the COVID-19 pandemic, referencing how many sectors have been compelled to stop their respective activities, suffering major setbacks, whereas “digital companies stepped in and offered significant help, thanks to digital tools, employees were able to work remotely, and students were able to take online classes.”
The official additionally pointed out Morocco’s status as “a major regional digital hub,” thanks to having one of the best ICT infrastructures in the world, top IT talents, successful start-ups, and being among the best offshoring destinations in the continent.
“In terms of internet coverage and quality, Morocco ranks among the top 3 countries in Africa, as internet coverage is as high as 93%, with an annual increase of 17%, and the number of fiber optical subscribers increases by more than 81% annually,” said Mezzour, adding that “Morocco also has the most powerful super-computing in Africa.”
Today’s meeting has seen over 6000 virtual participants, along with the in-person presence of several actors in the public and private sectors, including the Minister of Economic Integration, Younes Skouri.
This new Moroccan brand is the fruit of a strong partnership between the Ministry in charge of digital transition, and several governmental and private bodies, including the Federation of Information and Communication Technologies and Phase Services, the Moroccan Agency for the Development of Investments, and Exports, the Digital Development Agency (ADD), the General Confederation of Moroccan Enterprises, the Association of Users of Information Systems in Morocco, and Technopark Casablanca.
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