Raja CA names Webook exclusive ticketing partner in three-year deal

RAJA S.A., the sports company in charge of managing the sporting and commercial activities of Raja Club Athletic, announces the signing of a strategic partnership with webook.com, which becomes the Club’s exclusive official partner for the management of its online ticketing for the next three seasons.

This collaboration marks a new step in the transformation of the Club’s activities. It responds to a clear ambition: to offer Raja supporters a modern, accessible ticketing experience that meets the highest international standards.

A ticketing experience built around the supporter

Under this partnership, webook.com will deploy a new-generation ticketing solution, designed to simplify every step of the supporter journey, from buying the ticket to entering the stadium.

Supporters will be able to choose their exact seat, view their location in 3D and access a fully digital, secure ticket. An official marketplace will also allow a ticket to be resold with confidence when a supporter can no longer attend the match. An official digital merchandise store will complete the experience, giving supporters access to the Club’s official digital products.

This scalable platform will progressively integrate new services to make matchday more fluid, more personalised and more connected.

A partnership serving the Club’s transformation

Modernising ticketing is an important pillar of RAJA S.A.’s development strategy. Beyond the technological dimension, this collaboration will allow the Club to improve its knowledge of its audiences, strengthen the direct relationship with its supporters and sustainably optimise the management of its matchday revenue.

The choice of webook.com follows an evaluation process focused notably on the quality of the technological solution, the user experience, the partner’s operational capacity and its ability to support a club with a community as large and engaged as Raja’s.

Nawal El Aidaoui, General Manager of RAJA S.A., said:

“ Supporters are at the heart of our development strategy. Ticketing is a key moment in their journey with the Club, and our ambition goes beyond digitising ticket sales. We want to offer a simpler, smoother and more secure experience, while equipping ourselves with a platform that will allow us to better understand our community’s expectations and build an ever stronger relationship with it. ”

webook.com’s technological expertise at the service of Raja

webook.com supports organisers, institutions and major players in sport and entertainment in managing and marketing their events. Present in more than 180 countries, the platform is already, in Morocco, the exclusive ticketing partner of the Royal Moroccan Football Federation (FRMF) and operates its official portal.

This experience translates into a proven ability to manage the attendance peaks specific to the biggest events of Moroccan football, as well as a security system designed to fight illicit resale and the black market, ensuring that tickets reach genuine supporters.

Through this partnership, webook.com will mobilise its technological and operational expertise to deliver a solution adapted to the specificities of Raja Club Athletic, to the size of its community and to the requirements of organising its matches. The platform will evolve over the seasons to integrate new services and respond to supporters’ habits, while guaranteeing a high level of security, reliability and performance.

Amine Alaoui, General Manager webook.com Morocco, also said:

“ We are particularly proud to support Raja Club Athletic, a historic institution carried by one of the largest and most passionate communities of supporters in the region. Following our partnership with the FRMF, this new commitment confirms our determination to put our technology and expertise at the service of Moroccan football. Our goal is to build a simple, reliable and innovative ticketing experience that brings Raja even closer to its supporters and contributes to modernising the matchday experience. ”

This partnership with webook.com is part of RAJA S.A.’s overall strategy, which aims to modernise the Club’s activities, sustainably improve the experience of its supporters and consolidate its revenue to support its sporting ambitions.