Centrale Danone has appointed Imad Bakkali as chairman and chief executive from July 1, replacing Hervé Barrère, who is leaving for family reasons after nine years with the Danone group, the Moroccan dairy producer said on Monday.
Bakkali has more than 23 years of experience in the consumer-goods industry, including positions at Centrale Danone and other major companies, the company said.
His career has given him extensive knowledge of Morocco’s consumer market, commercial operations and the dairy industry, according to the statement.
Centrale Danone said the appointment was intended to maintain leadership continuity while accelerating the company’s transformation.
Its priorities include strengthening relations with consumers and retailers, improving long-term business performance and supporting the livestock farmers who supply its dairy operations.
The company also said it would continue investing in the development of Morocco’s domestic dairy industry.
Bakkali said he would work with the company’s teams to improve sustainable performance while maintaining support for Moroccan customers, consumers and partner farmers.
Danone thanked Barrère for his contribution to the company’s Moroccan operations and his role in developing the French food group’s wider business in Africa.
Centrale Danone produces and distributes milk, yoghurt and other dairy products in Morocco.
add your comment
Terms of publication : Not to offend the writer, people, sacred things, or attack religions or the divine self, and refrain from racist incitement and insults.