Morocco welcomed 16.6 million tourists in the first ten months of 2025, a 14% increase from the same period in 2024, Minister of Tourism, Handicrafts, and Social and Solidarity Economy Fatim-Zahra Ammor said Friday in Casbalanca.
This growth reflects the strong momentum of the sector driven by the 2023 tourism roadmap and growing investor confidence. According to the minister, Morocco now ranks 13th among the world’s most dynamic destinations on UN Tourism rankings, with 43,000 new beds added since 2023.
Ammor highlighted the strategic partnership between Groupe Alliances and Rixos Hotels, introducing the “Luxury All-Inclusive” concept to Morocco through a 1.5 billion MAD investment that will create thousands of jobs.
The ceremony also presented three major projects: Rixos Marrakech (26 ha, 400 rooms, 60 villas), Aliée Marrakech (14 ha, 150 rooms, 50 villas), and Rixos Lixus–Larache (7.5 ha, 400 rooms).
This collaboration aims to boost Morocco’s international appeal and strengthen its premium, family, and experiential tourism offer ahead of the 2030 World Cup.
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