Agadir welcomed 439,157 tourists in the first four months of 2025, marking an 11.16% increase over the same period in 2024 and a 19.07% jump compared to pre-pandemic 2019. Overnight stays also rose by 12.66%, reaching 1.872 million.
According to the latest tourism report from the Regional Tourism Council, the city’s hotel occupancy rate climbed to 60.83%, up from 55.58% in 2024 and 53.97% in 2019.
The British market remained Agadir’s top performer, accounting for 25.85% of arrivals and nearly a third of overnight stays. From January to April 2025, 113,511 British tourists visited the city, logging 597,655 nights, well ahead of the French market.
Despite the overall growth, the domestic market continued to decline, with Moroccan tourist arrivals down 13.46% and overnight stays dropping 8.01% compared to 2024.
In April alone, Agadir saw a 16.72% rise in overnight stays and a 10.07% increase in hotel occupancy, reaching 63.24%, confirming the city’s steady post-pandemic recovery.
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