The United States is the top destination for Moroccan handicraft exports, accounting for 44% of the total, especially as the leading importer of traditional zellij tiles, secretary of state in charge of foreign trade, Omar Hajira said during a session at the House of Councillors on Tuesday.
France follows with 14%, Spain with 7%, Arab countries with 8%, and other European nations with 16%.
He noted that pottery and stone products represent 36% of exports, followed by carpets (20%) and traditional clothing (11%), with Marrakech, Casablanca, and Fez leading in export volume.
Hajira also highlighted a national consultative tour across 12 regions, allowing the government to engage with stakeholders and identify challenges like limited market access, weak promotion, and lack of export standards.
He announced a forthcoming trade program and a new agreement with the handicrafts department to boost exports, currently valued at MAD 1.1 billion, far below the sector’s true potential.
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